We cordially extend an invitation for paper submissions to the 26th International Conference on Electronic Commerce (ICEC 2025), taking place in Tianjin, China from June 6-8, 2025, in collaboration with Nankai University.

   ICEC, a globally acclaimed academic conference since 1998, focuses on the intersection of information technology and management in e-commerce, having been previously hosted in various countries including China, South Korea, Austria, the United States, Netherlands, Singapore, and the United Kingdom.

   The guiding theme for ICEC 2025 is “Transforming E-Commerce with AI-Generated Content: Navigating Innovation, Personalization, and Ethical Challenges”. We warmly welcome submissions of original research papers offering fresh insights concerning the theory, design, development, evaluation, and applications in e-commerce. Both research-in-progress papers (as extended abstracts) and completed papers that offer innovative and early-stage research inspirations are appreciated. For conference updates, visit: https://www.tjhongcheng.com/icec2025/120.html

SUGGESTED TOPICS (not limited)

· Advancements in AIGC for Personalized Shopping Experiences: Explore how AI-generated content is being used to create highly personalized shopping experiences, from product descriptions to tailored customer interactions. 

· AIGC in Marketing and Advertising: Analyze the impact of AI-generated videos, images, and texts on marketing strategies, focusing on effectiveness, customer engagement, and the balance between automation and authenticity.

· Ethical Implications of AIGC in E-Commerce: Discuss the ethical considerations of using AIGC, including concerns about misinformation, content authenticity, intellectual property rights, and the potential for bias.

· AIGC for E-Commerce Personalization: Delve into the technologies behind AI-generated personalized recommendations, predictive analytics for shopping behavior, and the customization of the shopping journey.

· Future Directions of AIGC in E-Commerce: Speculate on the future advancements in AIGC technologies and their potential impacts on e-commerce, including emerging trends, technologies, and the potential for disruptive innovation.

   Selected papers from ICEC 2025 may be invited to contribute to special issues (https://www.icec.net/icec2025/specialissues) of journals such as Information and Management (SCI/SSCI, Elsevier), Data Science and Management (Scopus, Elsevier), and Nankai Business Review International. Presentation at ICEC2025 not only promises a significant publication channel, but also an opportunity to garner constructive feedback and potential collaborators for ongoing research.

PAPER SUBMISSION GUIDELINES

· Submitted papers must contain original work not previously published, or currently under review elsewhere.

· Submissions will be processed through EasyChair: 
https://easychair.org/conferences/?conf=icec2025

· All papers must be written in English. A full paper should not exceed 8 pages, including figures and references. A short paper (research-in-progress or extended abstract) is limited within 3 pages. Only full papers will be considered for the invitation to special issues and as candidates for the best paper award. All papers including workshop papers must be submitted through the EasyChair conference submission system.
[Submission Template]

IMPORTANT DATES

· Deadline for paper submission: March 30, 2025

· Notification of acceptance: April 10, 2025

· Deadline for final camera-ready version of accepted papers: April 30, 2025

· Conference Dates: June 6-8, 2025

CONFERENCE ORGANIZERS

· International Center for Electronic Commerce (https://icec.net)

· The Korea Society of IT Services (https://www.itservice.or.kr)

 HONORARY CHAIRS

· Jae Kyu Lee(jklee@kaist.ac.kr), Professor, Chair Professor of Xi'an Jiaotong University and Professor Emeritus of KAIST

· Changhong Bai(nkbai@nankai.edu.cn), Professor, Dean, Business School, Nankai University

· Gyoo Gun Lim(gglim@hanyang.ac.kr), President, ICEC Center, Professor & Dean, Hanyang University

· Jung Seung Lee(leebahk@gmail.com), President-Elect of Korea Intelligent Information Systems Society (2025), Professor, HoSEo University

CONFERENCE CHAIRS   

· Yongjian Li(liyongjian@nankai.edu.cn), Professor, Business School, Nankai University

· Hyung Yong Lee(leemit@hansung.ac.kr), Professor, Hansung University, President-Elect KIISS (2026)

PROGRAM CHAIRS

· Kai Li(likai@nankai.edu.cn), Professor, Associate Dean, Business School, Nankai University

· Gene Moo Lee(gene.lee@sauder.ubc.ca), Professor, University of British Columbia

· Alvin Leung(alvincml@gmail.com), Professor, City University of Hong Kong

· Sung Byung Yang(sbyang@khu.ac.kr), Professor, Business School, Kyunghee University

· 

ORGANIZING CHAIRS

· Yi Wu (yiwu@tju.edu.cn), Associate Professor, College of Management and Economics, Tianjin University

· Xiaofei Zhang (xiaofeizhang@nankai.edu.cn), Associate Professor, Business School, Nankai University

· Mengli Yu (mengliyu@nankai.edu.cn), Assistant Professor, School of Journalism and Communication, Nankai University

· Jumin Lee(juminlee@khcu.ac.kr), Professor, Kyunghee Cyber University

· Sai Liang (liangsai@nankai.edu.cn), Associate Professor, College of Tourism and Management, Nankai University

·  Jian Mou (jian.mou@pusan.ac.kr), Professor, Business School, Pusan National University

SPECIAL ISSUE CHAIRS AND GUEST EDITORS

· Taeho Hong(taeho.hong@gmail.com), President KIISS (2024), Professor, Pusan National University

Information & Management：Bright Internet through Secure and Responsible Artificial Intelligence (http://brightinternet.org/special-issues)

· Alvin Leung(alvincml@gmail.com), Professor, City University of Hong Kong

· Gene Moo Lee(gene.lee@sauder.ubc.ca), Professor, University of British Columbia

Data Science and Management：

· Shan Liu (shanliu@xjtu.edu.cn), Professor, Xi’an Jiaotong University

Nankai Business Review International

· Yi Wu (yiwu@tju.edu.cn), Associate Professor, College of Management and Economics, Tianjin University

· Xiaofei Zhang (xiaofeizhang@nankai.edu.cn), Associate Professor, Business School, Nankai University

· Mengli Yu (mengliyu@nankai.edu.cn), Assistant Professor, School of Journalism and Communication, Nankai University

· Sai Liang (liangsai@nankai.edu.cn), Associate Professor, College of Tourism and Management, Nankai University

PROGRAM COMMITTEE (To be confirmed)

· 

CONFERENCE LOCATION

· Business School, Nankai University 
(https://bs.nankai.edu.cn/en/)
Address: 121 Baidi Road, Tianjin, 300071, China

Conference Secretariat

· Xinyao Yu(ICEC2025@163.com), Nankai Business School

· Jae Ik Ahn(contact@icec.net), ICEC Center

Waived Copyright of ICEC Conference Proceedings

· All submitted papers will be blindly reviewed by peers to decide the acceptance, and the accepted papers must be presented according to its scheduled sessions. The best papers will be selected and awarded, and qualified papers will be invited to the special issues of companion journals of the year.

ICEC certifies the presentations of accepted papers through its proceedings webpage, but does not hold the copyright so that authors can submit their presented papers to journals without any conflict with the publication in the proceedings.

 HONORARY CHAIRS

·Jae Kyu Lee(jklee@kaist.ac.kr), Professor, Chair Professor of Xi'an Jiaotong University and Professor Emeritus of KAIST

·Changhong Bai(nkbai@nankai.edu.cn), Professor, Dean, Business School, Nankai University

·Gyoo Gun Lim(gglim@hanyang.ac.kr), President, ICEC Center, Professor & Dean, Hanyang University

·Jung Seung Lee(leebahk@gmail.com), President-Elect of Korea Intelligent Information Systems Society (2025), Professor, HoSEo University

CONFERENCE CHAIRS   

·Yongjian Li(liyongjian@nankai.edu.cn), Professor, Business School, Nankai University

·Hyung Yong Lee(leemit@hansung.ac.kr), Professor, Hansung University, President-Elect KIISS (2026)

PROGRAM CHAIRS

·Kai Li(likai@nankai.edu.cn), Professor, Associate Dean, Business School, Nankai University

·Gene Moo Lee(gene.lee@sauder.ubc.ca), Professor, University of British Columbia

·Alvin Leung(alvincml@gmail.com), Professor, City University of Hong Kong

·Sung Byung Yang(sbyang@khu.ac.kr), Professor, Business School, Kyunghee University

ORGANIZING CHAIRS

·Yi Wu (yiwu@tju.edu.cn), Associate Professor, College of Management and Economics, Tianjin University

·Xiaofei Zhang (xiaofeizhang@nankai.edu.cn), Associate Professor, Business School, Nankai University

·Mengli Yu (mengliyu@nankai.edu.cn), Assistant Professor, School of Journalism and Communication, Nankai University

·Jumin Lee(juminlee@khcu.ac.kr), Professor, Kyunghee Cyber University

·Sai Liang (liangsai@nankai.edu.cn), Associate Professor, College of Tourism and Management, Nankai University

· Jian Mou (jian.mou@pusan.ac.kr), Professor, Business School, Pusan National University

SPECIAL ISSUE CHAIRS AND GUEST EDITORS

·Taeho Hong(taeho.hong@gmail.com), President KIISS (2024), Professor, Pusan National University

Information & Management: Bright Internet through Secure and Responsible Artificial Intelligence (http://brightinternet.org/special-issues)

·Alvin Leung(alvincml@gmail.com), Professor, City University of Hong Kong

·Gene Moo Lee(gene.lee@sauder.ubc.ca), Professor, University of British Columbia

Data Science and Management:

·Shan Liu (shanliu@xjtu.edu.cn), Professor, Xi’an Jiaotong University

Nankai Business Review International

·Yi Wu (yiwu@tju.edu.cn), Associate Professor, College of Management and Economics, Tianjin University

·Xiaofei Zhang (xiaofeizhang@nankai.edu.cn), Associate Professor, Business School, Nankai University

·Mengli Yu (mengliyu@nankai.edu.cn), Assistant Professor, School of Journalism and Communication, Nankai University

·Sai Liang (liangsai@nankai.edu.cn), Associate Professor, College of Tourism and Management, Nankai University

Conference Secretariat

·Xinyao Yu(ICEC2025@163.com), Nankai Business School

·Jae Ik Ahn(contact@icec.net), ICEC Center